What are Optical Illusions, and How Do They Work?

Published on
January 5, 2022

We’ve all run into optical or visual illusions at some point, especially in the age of the internet. There are many famous ones which we’d recognize on sight, even if we don’t know their names.

But how do these eye and mind-bending illusions work? Are our eyes the ones being fooled, or is it more the brain & the broader visual system itself?

Here, we’ll look at 3 types of optical illusions

  • Cognitive Illusions
  • Physiological Optical Illusions
  • Literal Optical Illusions

Cognitive Illusions


Cognitive illusions generally show an ambiguous image, and they are caused by a phenomenon known as unconscious inferences, which are made by the brain when looking at ambiguous images. Specifically, with these illusions, the brain infers the presence of an object which doesn’t actually exist.

In one well known example of a cognitive illusion, known as Kanizsa’s Triangle, we perceive a white triangle inside the partial black circles. This is due to the positioning of the pac-man shaped black circles. It looks like a triangle fits in there, and the contrast also implies a bright white triangle, so our brain takes the extra step by actually “seeing” it, inferring its presence despite it not truly being there.

Physiological Optical Illusions


This type of illusion occurs when our eyes take in an excessive amount of visual stimuli for a period of time, and it has an effect on our eyes or brain. Brightness, color, or light flashes can all cause such illusions.

We can illustrate this with the image below. Stare at the image for about 15-20 seconds, then look over at the blank white space while blinking. You’ll see an image there now!

Since we spent a significant amount of time exposing our eyes to the initial images, the photoreceptor cells in the retinas keep sending neural impulses based on that to the brain even once we’ve stopped looking at the image, resulting in what we see in the blank space, known as an afterimage.

You may have experienced something similar if you’ve ever looked at the sun for a moment (try not to do that), or looked at some other very bright light. For a short time afterward, while blinking, you’ll see an object in the shape of that bright light, because your eyes have just been overexposed.

Literal Optical Illusions


Literal optical illusions are when our eyes perceive an image, and our mind fills in gaps in the image which don’t exist. This leads to the creation of an image different from the objects which make up that image, or it focuses in on certain areas of the image, leading to us perceiving something that isn’t truly there.

In the image here, it looks like the elephant has way too many legs. This is because our eyes rely on the edges of objects to distinguish it, and in the example, the shading and especially the lines that make up the elephant confuse our eyes.

This phenomenon is also what leads us to “see” faces in everyday objects, since we’ve also learned to recognize faces, so our brains tend to find them even when they might not actually be present.

These, and other illusions, demonstrate that our brain plays a major role in vision, as it interprets the input that comes from the eyes based on how it’s learned to understand and organize the world around us. And since this is almost entirely done unconsciously, it is susceptible to being fooled or confused when our conscious examination of something conflicts with the brain’s initial assessment.

Unlike some of our senses, vision is very much learned, and studying and experiencing these illusions helps us better understand that process, along with our visual system as a whole.



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Also, he was better at listening. As a parent, we wanted learning to be fun for our Son, and vision therapy made this possible.

Amanda T.

Vision Therapy is well worth the expense, time and effort. Our son had a hard time focusing handwriting neatly. After vision therapy Seth could complete a task in half the time it previously took his abilities to focus and improved greatly and so did his handwriting.

Also, he was better at listening. As a parent you wanted learning to be fun for our son and vision therapy made this possible.

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Vision Therapy has given or son the tools he needs to be able to scan and read the written word more effectively and efficiently.

He love working with John and these working sessions give him the motivation to gladly work on his homework assignments.

It amazed us to see the difference in the tracking of his eyes and along a line of it's from the beginning to the end of the treatment.

Dr. McBryar , Kristen and John  are all marvelous and we would recommend them to anyone I only wish that we would have found them sooner!

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Prior to coming to the institute for vision development my son complained of daily headaches. Therapy has eliminated his headaches completely. I love knowing my son is able to learn pain-free for the rest of his life because of the work that has been done over just a few weeks in this office. He he absolutely loved coming that didn't even feel like going to a doctor or therapy. We are grateful for the relief he was able to find by coming here.

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When we first came to the practice, my son did not have huge issues, but lots of small ones- trouble with reading, sports (hitting the baseball consistently), coordination, etc- that were not easily detectable,but when put together presented issues. The staff here were all very professional and loving towards him. While I was concerned in the reading, my son was concerned with the athletic side. Seeing improvement night off the bat gave him confidence that i have nor seen in him and made him want to not only Come to therapy, but also made him want to work hard. He has surpassed his grade level and above in reading and hit his first home run this year! Thank you!!!

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